LOGO Guidelines

Who can use the BMV logo?

The BMV logo can only be used by third-party business allies, including rental partners, integrators, dealers, distributors, agents, resellers, and education partners. Other parties must obtain specific written approval from BMV to use the logo

Use for marketing purposes only

The use of the BMV logo is limited to marketing purposes. It can only be used in advertising, collateral, on web pages, in showrooms, at tradeshows and events, and only in direct relation to the sale and/or rental of Barco products

Logo: Elements

The BMV logo is a word image combination that is used
consistently by all BMV worldwide.

The logo consists of two elements:
Color Block Earth  ______________________________________________
and
BMV lettering  __________________________________________________

Important note:

⚠ Generally, Color Block Earth nor lettering are marked

with a copyright symbol.

Logo: Elements

ELEMENTS

Color Block Earth and the BMV lettering can be used
solitary, without requiring a permit from the Board.
When possible, the complete logo should be displayed; the
individual components only in exceptional cases (e.g. if there is
not enough space).
close proximity to each other is not allowed.

The separation of the logo elements and subsequent use in close proximity to each other is not allowed.

Unacceptable logo usage (example):

Logo: Color and proportions

COLOR

Logos are multi-colored and can be defined using the
following colors
Use:

For label printing, different HKS colors can be defned. An
appropriate color chart must be requested if required.
If any other color deiinltjons are necessary, this must be authorized
by the marketing department.

PROPORTIONS

The ratio width to height is 8 : 2.3.

The proportions within the logo are predefned and
cannot bechanged. changed.

Changes or add-ons to the logo are not allowed.

Logo: Color and proportions

Preferably the logo should be printed on a white, black, or violet background. On a dark background the logo can be displayed as a reversed/white version.

In all cases, the legibility of the BMV logo must be ensured (high contrast). If you are in doubt, please contact the marketing department for consultation.

ISOLATION AREA

In the isolation area, no other objects shall be placed. The
distance to the next object must be at least one quarter of the logo width.

Templates

For BMV branded material, please always use the current templates and master fles that can be downloaded in the BMV intranet

CATALOGS, LEAFLETS, AND OTHER